YMRB
YMRB
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+91-129-2980942
  • YMRB Insights Pvt.Ltd.
    quality redefined
  • YMRB Insights Pvt.Ltd.
    quality redefined
  • YMRB Insights Pvt.Ltd.
    quality redefined

About YMRB

YMRB

Welcome to YMRB Insights Pvt.Ltd.

YMRB was founded in January, 2009 . We, “YMRB Insights Pvt. Ltd” a full service Market Research company within this span have grown to an eminent marketing firm, offering both quantitative & qualitative services to our all Domestic & International clients.

YMRB offers a range of widespread market research services catering to clients who want to get a clear understanding of both urban and rural life in India.

YMRB also offers other services like Marketing Services including brand activation/event management, GPS based online survey & retail/shoppers’ behavior study, mapping-listing service specialize in the process domain. We provide market measurement and insights, through our dedicated resources and deliver data services at the highest standard, which rightly connect with the clients requirements in a tangible format.

YMRB team has been well trained to provide services across India. Our field personnel have the right expertise to handle different communities in different states of India.

team meeting


More About Us.

We are delighted to present our self as a quality redefined Market Research unit in India. We, the form organization have assembled our self as YMRB Insights Pvt.Ltd.

YMRB Insights Pvt.Ltd. offers a range of widespread market research services catering to clients that want to get a deep understanding of both urban and rural India life.

YMRB Insights Pvt.Ltd. has gathered a wide scale of experience in handling different kinds of studies including quantitative and qualitative studies like CLT, FGD, Customer satisfaction study, Product placement and other variety of commercial studies, monitoring, evaluation, demographic surveys, need assessment studies, census and habitation surveys and capacity building of different stakeholder groups. Further to this, our experience include the successful use of variety of techniques such as demographic and quantitative questionnaire survey, qualitative studies through ethnographic techniques, focus group discussions, in depth interviews, participant and non-participant observation, employee satisfaction, etc.

Our Strength

In our business data collection is the Keystone and is the very foundation on which rests the wonderful structure. We have treated this with the supreme significance, as it rightly should be.

Traditionally, data collection, data validation in monitoring and evaluation exercises remained the Keystone of our philosophy, where we treated this with the greatest significance. In terms of field operations, we adhere to pre set norms and standards for recruitment, training, accompaniment, back check and scrutiny.

Our field personnel are very expertise to handle different communities in different states.

Our Pan-India reach With our healthy infrastructure, we perform Data Collection, Market Services & Data processing assignments across India, through our operations and Data Management hubs across India.

Target Groups, YMRB studied confidently
  • Household
  • Corporates
  • Industry Experts
  • Childern
  • High Networth Income Group
  • Influencers
  • Regulatory Authorities
  • Retailers/Distributors
process
YMRB Provides Unique Marketing Services
  • Tactical Trade Helpdesk Services
  • Visibility Stimulus Placement
  • Catchment Area Product Sampling
  • Cross Promotion
  • Retail Traffic Management
  • Event Management
  • Staff Login

Our services

YMRB Process Integration

YMRB Insights Pvt.Ltd. conducts market research studies,using following techniques

  • Quantitative
    • Primary Research
      • Face to Face
      • Telephonic
      • Online
      • Mystery Shopping
      • Audits
      • Panels
      • Observation
    • Qualitative Research
      • Depth Interviews
      • FGDs
      • Ethnography
    • Expert Interviews

YMRB Insights Pvt.Ltd. team has a wide range of experience in Social Research also few types are:

  • HIV/AIDS
  • RCH
  • Condom study
  • Family welfare
  • Woman & child care
  • Water & Sanitation
  • Rural Development
  • Backward Area Issues
  • Mapping of groups vulnerable to HIV/AIDS
  • Social Impact Assessment
  • Monitoring and Evaluation
  • Evaluation of training course
  • Customer Satisfaction
  • Resettlement and Rehabilation
  • Child Labour
  • Self Help Schemes

Our data management capabilities

We conduct data processing and data analysis of the survey data as well as clients internal data. The analysis software platforms, which we use, are:

  • Quatum
  • SPSS

The data tables are generated in .xls or SPSS output format. We provide the data in ASCII and .sav (for SPSS) formats

Our Capabilities

Capabilities

Capabilities

YMRB Insights Pvt.Ltd. offers clients a wide range of services like quantitative, qualitative research, Data processing, Market Services and Social research.
Our key personnel are experienced in handling different types of social as well as commercial projects.

Corporate Serviced

Category Exposure
Automotive Auto Consumables and Services Two Wheelers
Four Wheelers
Tires
Lubricants
Tractors
Media and Entertainment Print
TV and Internet
Broadcasting
CPG and Retailing FMCG
Cigarettes
Beverages
Retailing
Garments
Consumer Durables and Consumer Electronics Durables
Handsets
Telecom
Imaging
BFSI Banking
Insurance
Infrastructure Equipments Illumination
Steel
Health and Disease Control Healthcare

Our Norms

Norms

YMRB Insights Pvt.Ltd. Process Flow

  • Project Briefing
  • Data Collection Instruments Preparation
  • Micro Fieldwork Planning
  • Identification of areas, sampling and spliting
  • Route Plan
  • Data Collection Instrument Printing
  • Field Briefing
  • Field Launching
  • Daily Field Report
  • Data Validation (scrutiny and quality checks)
  • Dispatch for Data Entry
  • Data Punching and Cleaning
  • Data Analysis Programming and Processing for Output Tables
  • Data Reporting

Our Quality Controls Measures are as follows:

  • Team briefing would be done by senior survey specialists
  • Accompaniment would be done by supervisor, Executive
  • Mock listing would be done by Executives & Supervisors
  • Field sampling would done by Field Controller
  • Area sampling would be done by Executives
  • Pilot Interviews would be accompanied by survey specialists and Executives
  • Reporting would be done by Executives after each day's fieldwork
  • Executive would do the scrutiny of first lot of questionnaires
  • Feedback would be given to the team along with the Supervisors
  • Initial Feedback is given by the survey specialists, based on the outcome of 5% interviews
  • Back checks would be done by Supervisors, Executives and Managers
Process Quality Parameter Responsibility
Scrutinizing 100.00% Supervisors
Accompaniments 10.00%
5.00%
5.00%
Supervisor
Project Executive
QC team
Back Checked 30.00%
10.00%
5.00%
5.00%
Supervisor
Project Executive
Telephonic QC team
Project Manager
10+

Years of successful work and
experience in the market

Get in touch

contacts us

YMRB Insights Pvt.Ltd.

P.K. Santhosh Kumar
Director
SRS Tower, FG004, GF, Sector-31,
Mathura Road, Faridabad - 121003
Tel: +91-129-2980942
Email : info@ymrb.in

For more information mail us at : info@ymrb.in

address

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© YMRB 2019. All Rights Reserved.
YMRB Insights Pvt.Ltd.
Address: SRS Tower, FG004, GF, Sector-31,
Mathura Road, Faridabad - 121003
Tel: +91-129-2980942
Email: santhosh@ymrb.in